What is Fractional Marketing?

You’ve worked hard on your small business, and it deserves to be seen.

However, marketing takes more time, talent and resources than you think.

In order to successfully market your business, you need to make constant updates to your website and continuously publish new content about your services on multiple channels if you want to stay relevant in the search results.

Sources show that WordPress users produce about 70 million new posts and 77 new comments each month. The most common publishing cadence for social media marketers is 3-to-4 times per week.

For small businesses with a small marketing team – or are doing it on their own – this is nearly impossible to keep up with.

Fractional Marketing: A Cost-Effective Solution for your Marketing Setbacks

If your small business needs a more consistent and growth-focused strategy for its digital marketing but can’t afford to hire anyone else, then you should consider fractional marketing.

Fractional marketing is outsourcing a piece of your marketing department to part-time specialists.

Instead of hiring new employees, you can fill in the gaps of your current staff with professionals who have experience in avenues that you need.

For example, if you want to start posting on social media for your company, but your current marketing employees don’t have the necessary experience to do it, you can find a social media specialist to create the posts for you and only pay them for the time they work. That way, you don’t have to add a new team member but can still get what you need.

There are many marketing agencies that have fractional marketing services where you can contract their specialists to help you with specific marketing goals.

Do I Need a Chief Marketing Officer (CMO) for Fractional Marketing?

A fractional CMO can be contracted part-time as an outsourced marketing executive to help your business fine-tune its fractional marketing process as you continue to grow.

There are a few marketing agencies that have fractional CMO services, but you can also contract one out individually.

While a CMO may benefit larger companies that are expanding, they may not be the best route to take for small businesses that are just hitting the ground with their company

Take your budget and marketing goals into account before deciding if you need a fractional CMO. Odds are, just contracting the services will be enough to boost your marketing.

Benefits of Fractional Marketing

Saving You Money

One of the more logistical benefits of fractional marketing is reducing the costs of your marketing department. Hiring a new employee can get very costly – on top of the salary you also have to pay the overhead costs like training, vacation, benefits and more.

With contracting part-time employees, you only pay for what they work.

In addition to the employee themselves, your HR department and the current team won’t have to spend precious time and resources on interviewing candidates. This will give them time back where they can focus on their tasks.

Expanding Your Marketing

By hiring experts in certain fields of marketing that you don’t already have, you are able to cover more as a company rather than limit yourself to what you have available.

If you’ve only been able to write blogs, contracting another specialist to do social media could allow your company to reach more potential customers on different platforms.

This additional professional expertise will not only boost your marketing approach but expand your online presence.

Creating Effective Strategies

When you bring more professionals to the plate, you have more opportunities to create an effective, growth-focused marketing strategy. Instead of trying the ‘ol spray-and-pray method, you can talk with your hired professionals and see what they think will have a better outcome.

How Does Contracting Out Your Marketing Work?

Before jumping the gun and signing with a company, make sure to do some internal research to figure out where the gaps are in your current staff and what you will need to enhance your digital marketing strategy. It will also help to know your budget range so the company knows its limitations and doesn’t create outside of your scope.

Depending on what type of services you need, you can work with an outsourced marketing department to create a contract that covers the deliverables you require in a time frame that makes sense.

From there, you will receive part-time help from the specialist assigned to you on the capabilities you requested for the duration of the project. The best part? If you like their work and are finding success, you can renew your contract for longer.

Project-Based Marketing Consultants

If you want your company to build a better online presence, fractional marketing can help you get to the level you want to be at. By contracting your work out to experts in the certain field you need, you can expand your marketing capabilities with minor investment.

Key Web is a digital marketing company that offers fractional marketing services to small businesses that could benefit from marketing assistance without breaking the bank.

We have specialists in all aspects of marketing – from content writers to SEO experts, designers, brand specialists and more. Key Web officers contracts for 3, 6 or 12 months, depending on your needs.

When you want to fill the gaps in your marketing strategy, Key Web can supply the professional services you need to reach more customers. Schedule a free consultation with us today and see how we can help boost your marketing.