Know the current capabilities of your staff and how a marketing specialist will fit into your plan.
Create a budget ahead of time so you know your financial limits and what you can afford.
Know what you have available or within your reach. You can acquire resources online.
Ask yourself questions about your business to determine who you are, what you’re doing well and where you could improve.
Knowing your strengths and weaknesses can help guide your decision making when seeking opportunities.
Knowing your customers is essential. Do some digging and figure out what preferences your audience has.
Your competitors have the same target audience as you. Take note of what they’re doing and see what works and what doesn’t. This can give you a good idea of where to take your own marketing.
Examples of goals include: – Build an online presence – Increase brand awareness – Generate leads – Engage with potential clients Make sure your goals are realistic to what you can do with your budget and resources.
Your strategy can include: – Blog Content – Email Blasts – Newsletters – Print Deliverables (brochures, posters, business cards, etc.) – Search Engine Optimization – Social Media Posts – Social Media Ads
An effective marketing strategy needs time, effort and consistency. Whether you’re trying to establish your brand or gain new customers, it’s important to stay active online. This includes constantly posting on your chosen channels and making regular updates.