Stay Competitive With The Newest Marketing Trends For This Year
With more and more people turning to the internet and various social media channels to find solutions to their problems, it’s essential for local small businesses to be online.
Your digital presence could mean the difference between a booming business and one that’s struggling to get people in the door. That’s why digital marketing is an investment worth making.
When you successfully market your brand and services online, you can reach the right audience, gain leads and convert them to customers.
All it takes is some strategy and insight. Posting random content on different channels won’t get you anywhere, but planning your marketing ahead of time by using effective trends will help your business find success in the digital space.
Stay ahead of the curve in 2023 by following this year’s marketing trends and showing off your business the right way.
Table of Contents:
- 1| Influencer Partnerships
- 2| Short-Form Video Content
- 3| Interactive Elements
- 4| Multi-Channel Integration
- 5| Voice Search Tactics
- Market Your Business the Right Way
5 Marketing Trends To Try Out in 2023
1. Influencer Partnerships
Anyone who has been on social media before should be familiar with influencers. These high-profile accounts range from celebrities to athletes, self-made fashionistas and vloggers. Since the early 2000s, influencers have been used to sell all sorts of products for companies. With Tik Tok’s breakout success in 2021, the role of the influencer has begun to change, with many marketers now focusing on micro-influencers.
Micro-influencers are social media promoters who aren’t as famous as a celebrity, but still amass a following. While their numbers are more in the thousands compared to millions, they have a larger engagement with their followers.
2022 saw a lot of marketers partnering with micro-influencers or specific industry thought leaders to gain visibility with the influencer’s audience. Since their audience is more likely to trust their opinions and recommendations, they’re more likely to trust the brand and convert to a customer.
Having an influencer or brand ambassador for your company can:
- Increase brand awareness
- Build trust with your audience
- Drive conversions
- Generate leads
- Reach a wider audience
In 2022, roughly 65% of a micro-influencer’s followers visited the associated brand’s website, and 46% followed through with the purchase. This trend is expected to expand in 2023 as more businesses turn to influencer partnerships.
As of now, 89% of marketers who use influencer marketing tactics plan to continue the investment in 2023. Since these micro-influencers are not as pricey as a celebrity, it is a budget-conscious avenue with good ROI.
2. Short-Form Video Content
As one of the most popular apps of 2021 and 2022, TikTok has changed the game for video marketing. With a 142% increase in revenue year-over-year and an estimated 1.8 billion active users, it is a highly sought-out platform for businesses to get on and showcase their brand.
One of the major changes that TikTok has made in the marketing realm is the introduction of short-form videos. Rather than going in-depth about the product, brand or service, marketers are using short content that gets to the point.
The perks of using 5 to 15 second videos are that it takes less bandwidth to create, and most importantly, it keeps up with the short attention spans of today’s audiences. Where long-form videos run the risk of the audience dropping out and losing interest, short-form videos give them a burst of information that is easy to consume.
Short-form videos allow you to engage and entertain audiences, speak on trending and relevant topics and reach a larger audience with a smaller budget and limited resources.
90% of marketers who used short-form video to promote their brand in 2021 are planning to increase or maintain their investment in 2023. 2023 is also predicted to see a 20% increase in companies using short-form video for the first time in their marketing.
Take Your Video to a Whole New Level With Live Streaming
Another popular aspect with video marketing is the ability to live stream. This was introduced in apps like Instagram and Facebook, but also found a home on TikTok.
Live streaming allows the audience to interact with a company brand or influencer directly, giving them a deeper user experience and the ability to create personal connections and gain trust in the brand.
3. Interactive Elements
Another way that marketers have begun to combat the short attention spans of their audience is through interactive content. By giving users a dynamic experience, you capture their attention and drive engagement.
Interactive content includes:
- Quizzes
- Games
- Polls
- Contests
- Calculators
- Interactive maps
81% of marketers agree that using interactive elements in their content is a low-cost, high-impact strategy that is more effective at grabbing the audience’s attention compared to static content.
Experts are expecting an increase in interactive content being used in marketing strategies for 2023.
Protip: Make sure your interactive piece of content is still relevant to your brand and product or service. Your strategy won’t work if the element distracts them from your company.
Chat It Up
One interactive element that continues to get explored is chatbots. This interface allows users to converse with an automated computer program to ask questions about the company and learn more information.
Chatbots are another form of conversational marketing that allows users to interact with your company on a personal level, boosting engagement, improving customer satisfaction and driving sales.
40% of marketers who use automation use chatbots.
4. Multi-Channel Integration
Omnichannel marketing involves integrating your customer experience across all of your channels and platforms.
Simply Put: it involves posting on all of your different channels (blog, service pages Facebook, Instagram, etc.) messages that are consistent and stick to your brand.
By creating a unified experience for your potential customers, you can create an entire journey for them rather than hoping a specific interaction resonates with them.
Omnichannel marketing follows your users as they go through the buyer’s journey, guiding them along and offering a positive experience at every step. Unlike most other digital marketing techniques, it also involves syncing your online presence with your offline interactions.
The most important distinction with omnichannel marketing is personalization. 45% of consumers admit that they will stop using a brand if their customer experience isn’t personalized.
Giving customers quality experiences that are tailored to them and expands across all of your channels will help you build stronger relationships that turn into leads.
5. Voice Search Tactics
Smart home technology and voice assistants such as Siri and Alexa have popularized voice search for most households and mobile device users.
Voice searches in a sense are Google searches, which is changing the game of Search Engine Optimization (SEO). Digital assistants respond to short information queries like “What’s the weather in Richmond?” or “Siri, search web design services in Richmond.” As such, there is a change in the language of search queries.
Marketers using SEO practices that rely on search query keywords are now framing their company’s content around questions. This includes looking for opportunities to insert questions as headers or throughout the text.
After 2021, 41% of marketers increased their investments in voice search optimization for 2022. 13% are planning to explore this trend in 2023.
Protip: Frequently Asked Questions (FAQ) sections and pages are a great strategy to implement into your marketing plan for website copy if you want to incorporate more of these question-centered SEO keywords.
Market Your Business The Right Way in 2023
2023 is your chance to expand your business success by marketing in the digital world.
When you stay ahead of and use current marketing trends, you show potential customers that you are a professional in the industry who knows what they’re doing.
Whether you plan to bring your small business to TikTok with short-hand videos or invest in SEO to help you optimize your website copy for voice search, you’ll be able to rise above your competition and reach your audience where they’re at. Marketing internally can sometimes become a pain point if you don’t have the experience or time to stay competitive in the modern marketing world.
From monthly marketing plans to website redesigns and SEO management, Key Web Concepts is your premier digital marketing partner in Richmond, VA. We have decades of over 16 years of helping busy businesses create better marketing campaigns.
Contact us to schedule a consultation and see how our marketing services can secure your business’s digital future.
