Local to Richmond, VA

Search Engine Optimization (SEO)

Be easy-to-find where customers are searching


Is your business’s website hard to find on Google in Richmond, VA?


If you’re not visible in local Google searches, you’re not reaching your potential customers. Search Engine Optimization (SEO) is a digital marketing service that elevates your website, making it easier to find in local Google search results

What Is SEO?

Search Engine Optimization is the process of improving your website’s visibility and position in organic search results. This means a better chance of your website getting found by customers who are searching for your services in your area. For small businesses in Richmond, this an effective marketing tool.


High-quality SEO requires extensive research and effective planning. Your website’s content is built around a clear understanding of the many digital marketing and user experience trends that change daily.

What Affects SEO?

There are at least 200 ranking factors that Google looks for when searching your website. This is because Google wants its users to use high-quality sites that are informative and helpful.


To achieve these goals, SEO relies on the following:

  • Engaging in-house writing
  • Intuitive web design
  • Targeted competitor research
  • Strategic planning

To get Google to notice your site, you need consistent top-tier updates. And you can only reach that standard with dedicated time and years of experience.

What Affects Local SEO in Richmond, VA?

Small businesses are the lifeblood of local communities. That’s why it’s important for people in those communities to find your local business when they want your services.


This is where local SEO comes into play. For our local businesses in Richmond, Midlothian, Henrico, and Chesterfield, most customers find them through location-specific keywords, Google My Business listings, or Google Maps.


Through targeted local SEO, we’ll help you send signals to Google clarifying where you’re located and who you serve. People in your community can more easily find you, and in return, you can give back to the community.

Why Is SEO an Ongoing Process?

Search engines are complex and dynamic. Google alone updates its search algorithm over 1,000 times a year.


If you want to stay competitive, you must track algorithm updates, trending keywords, and topics. Watching the sifting competition within your industry is also an ongoing process. This is especially true in Richmond, where you’re competing with multiple businesses in your industry.

In other words, SEO is a full time job, and you already wear enough hats.

How Does SEO Fit Into a Competitive Marketing Strategy?

You’ve probably tried multiple channels to attract more customers. Yet, more and more customers are ignoring ads. Instead, they’re searching with a simple “Hey, Google…

  • 47% of respondents rarely or never click on ads
  • 72% of respondents only or mostly click on organic results
  • 75% “ either click on the first one or two results, scan page one looking for the most relevant answer to their query, or visit multiple results from page one.”
  • 77% use Google search 3+ times a day.

(Source: https://moz.com/blog/new-google-survey-results)

It’s important, now more than ever, to be easy to find online.

Effective SEO serves as the backbone of your local Richmond digital marketing strategy. When done right, it strengthens your brand and leads to new customers finding your services.

Key Web: An SEO-Focused Digital Marketing Company

We specialize in SEO-focused marketing plans. Every Key Web-built website includes initial SEO, a ground-level process that can jumpstart your chances of being seen on Google.


Monthly SEO plans track your rankings and keep you competitive with data-driven analysis and user-first designs. With a detailed quarterly report, you can see your website improve over time.


Our clients have seen results from our monthly SEO plans. These stats are based on an internal study comparing 22 web design clients without an SEO plan and 19 ongoing monthly SEO clients:

  • 539% more impressions in organic searches
  • 436% More clicks from organic searches
  • 515% more website visitors with an SEO plan


Here’s what our clients have to say about their Key Web SEO plan:

"There isn't a week that goes by that we don't get several new clients and/or potential clients from the search engine optimization that Key Web does for our website. All I can say is BAAM...give these guys a call."

Chris Simmons


"Key Web has done a fantastic job with my SEO and social media marketing. If you need help getting with your online marketing look no further."

Mike Wilson


"If you want your business to have more work than you can imagine possible and your website to be the first to come up on a Google search then you need to use key web!! My business has skyrocketed since they made my website and started doing my SEO work!!"

Jason Roope


"Within one month, due to Key Web's modern design, professional editing, and hard work, PIT CREW landed a new five-year contract that expanded our business over a ten-state region.

If you want the very best, call Key Web. I do have one warning for you... be ready to GROW!!! Thanks, Key Web!"

Travis Whittle


Richmond, VA

Monthly SEO Plans

Stay competitive with any of the following monthly SEO plans. You will recieve quarterly reports covering:

  • Search engine performance
  • Keyword edits
  • Competitive (industry) research
  • Rich snippet strategies
  • Structured data enhancements

This is a fancy way of saying that your website will stay updated based on the way Google reads and ranks your site.

SEO Plans


billed quarterly


If you’re looking to improve your search engine appearance in a smaller market, this plan is for you. It’s ideal for local businesses with low to medium online competition.


  • Analyze keyword rankings
  • Monthly site analysis and optimization
  • Detailed quarterly reports on website performance


billed quarterly


If you want to take your small-to-medium-sized businesses to the next level, this is the plan for you. This will give you a leg up in your competitive market through search engine ranking improvements.


  • Analyze keyword rankings
  • Monthly site analysis and optimization
  • Detailed quarterly reports on website performance
  • Monthly blog posts, landing pages or marketing newsletters


billed quarterly


This plan is perfect for any business with a highly competitive online market.

E-commerce sites and sites with weekly blog articles benefit most from this plan. With the extra time and added flexibility, we can commit to reaching tougher SEO goals.


  • Analyze keyword rankings
  • Monthly site analysis and optimization
  • Detailed quarterly reports on website performance
  • Monthly blog posts, social media posts and/or marketing newsletters
  • Multi-channel comprehensive content marketing plan



Billed quarterly


This plan is perfect for established businesses in a highly competitive online market


Businesses that are competing in highly competitive industries need this platinum plan. With the maximum amount of time committed to extensive marketing features, we can create a complete SEO strategy that targets multiple locations and competitive markets.


  • Analyze keyword rankings
  • Competition analysis
  • Monthly site analysis and optimization
  • Detailed quarterly reports on website performance
  • Monthly blog posts, social media posts and/or marketing newsletters
  • Multi-channel comprehensive content marketing plan
  • Enhanced reputation management with Google My Business account
  • Extensive outreach link building
  • Create monthly location landing pages: up to 3 per month

Call for Pricing


Contact us to schedule a free consultation meeting.


We offer tailor-made customized plans that fit your business’s unique needs. From social media integration to link-building, we can help your site reach new SEO heights.

If your business is outside the box, we want to meet you there. That’s why we offer custom plans tailored specifically to your individual needs.


The first step is to meet with us for a consultation. Contact us today for a free consultation—we’d love to hear about your needs and explain how we can improve your website’s visibility.