You might think that blogging is something that only photographers or DIY moms include on their personal websites, but think again!
If you’ve decided that blogging for your business is unnecessary maybe because of time restraints or lack of skill, it’s time to re-evaluate. Here are a few crucial reasons why your business’s website needs a blog section and why failing to add one can end up limiting your leads.
#1 Consistently blogging allows your website to stay fresh
Even if you do initial SEO on your website and buy monthly SEO services plans, without a blog section, you’re missing out on the opportunity to say, “Hey Google, this business is still here and we have good stuff to offer!”
Every time a new sub page for a blog is created, it gets crawled by Google to see what the page contains and then indexed. It encourages Google to view your website as updated.
This crawling and indexing reminds Google that your website not only still exists, it also contains content that might be helpful for the billions of people who use this search engine.
#2 Blogs open doors to your website
Failing to generate blogs for your business means a missed opportunity to open as many avenues as possible for people to reach your website from.
Simply put, blogs drive more traffic to your site. In fact, a Hubspot survey shows that 60% of businesses who have a blog section draw in more customers and imPACT found that small businesses that blog get 126% more lead growth than businesses that don’t.
If you think about each blog like a door, you’ll see that having many doors to your website can drive more traffic and ultimately generate leads.
Say you’re a plumber who writes a blog titled, “5 Ways to Avoid Frozen Pipes in the Winter.” If you optimize the content well, your blog just might rank well on Google, and when people start to search about frozen pipes, a door is opened to your site.
#3 Google likes relevant, well-structured content
Throughout Google’s numerous algorithm changes, they’ve come to highly favor quality, well-structured content that answers the questions and meets the needs of its users.
In fact, this is one of the most important SEO tactics currently.
Deciding to leave out a business blog section for marketing, means that you’re forgoing one of the most attractive aspects of a website to Google — helpful content.
#4 It improves your business’ authority
When you help answer people’s questions, it builds trust and motivates them to look to you when they need more advice.
Being a resource that provides commonly googled information related to your company, products, or services, encourages people to stay on your site longer, which can improve overall bounce rates.
#5 Blogging provides opportunities to include keywords
However, don’t get carried away packing in phrases associated with your services, products, or target locations every chance you get. Maximizing user experience within content is still more important than stuffing in keywords, so keep your audience in mind as you write.
You can still refer to certain services or locations and link those pages if they’re relevant to blog topics. As long as the content is still easy to read and enjoyable — you’re good to go!
#6 You’ll see results in the long-run
Writing even one blog can drive long-term results, because after you get the initial views and leads from sharing it, search engines start to rank it, and then the blog continues to generate traffic for an extended period of time.
According to Hubspot, “the effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.”
Hubspot even claims that 90% of leads they gain result from blogs posted in past months. So creating blogs requires initial work but they keep working for you years down the road.
If you still aren’t convinced that blogging is worth it or you simply don’t have the time or skill to sit down and write, reach out to us today!
We’d love to give you more insights and take that responsibility off your shoulders, so you can go back to doing what you do best.