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                    [post_content] => As 2021 comes to a close, you’ve probably already started to look ahead at how to get the most out of 2022. With your profit goals and marketing strategies in place, you’re poised to make next year your own.

One area you may not have fully considered is Search Engine Optimization (SEO) and how it can improve your business opportunities. This digital marketing practice has come a long way even in the past couple of years, and 2022 looks to only expand its importance. As technology advances and users find new ways to search for local businesses, modern SEO best practices will change to meet them.

When looking at SEO trends for 2022, these exciting changes help to future-proof your digital presence. By following these trends when possible, you can give your website and brand a leg-up over the competition over the next 12 months.

1. Pay Attention to Google Updates

As of 2021, Google is still the most popular search engine, holding 92% of the global market. The majority of people searching for services or answers to their questions are using Google. Therefore, when Google makes an update, business owners and digital marketers should pay attention. Google makes regular updates, some known and others behind the scenes, but they always affect search visibility on the most popular search platform. Their big focus in 2022 seems to be algorithm-based technology designed to help users find exactly what they’re looking for with fewer steps.

2. Pushing for AI Influenced Marketing

Artificial Intelligence (AI) is becoming a popular method of improving search algorithms and user engagement. By relying on machine learning, companies like Google and Facebook can quickly improve search results with less time spent monitoring results and more time creating curated experiences. And as this technology continues to improve, search results will become more sophisticated. Google has been using AI and machine learning to help improve its search engine results through RankBrain. By paying attention to factors like click-through rate (CTR) and time spent on a page, an AI can determine if a website is popular and engaging for users, thus determining if it should rise in the rankings. AI is also being adopted by marketers to help create a larger quantity of content in a shorter amount of time. With advancements in tech, some AI bots can create entire blog posts or service pages with a few prompts and directions. Of course, the content isn’t quality enough to be published without review. For now, AI is best used as a tool to get your mind thinking rather than a way to shirk responsibilities.

3. If You Ain’t Mobile-Friendly, You’re Last

As Google continues to update its algorithm and prioritize new ranking factors, its continued focus has been on mobile friendliness. This isn’t surprising, as mobile devices account for 63% of all Google searches, while 90% of global internet users used a mobile device in 2020. If you haven’t already made your website responsive or your services easy to access on a smartphone, then you’re already behind. Your goal for 2022 is to make your digital presence ideal for mobile users. That means: Along with Google’s Mobile-Indexing prioritization, mobile-friendly content is the name of the game in the coming year. It’s best for your business to hop on this trend before it leaves you behind.

4. EAT Better with Quality Content

While algorithms are adjusted and popular trends change, one SEO ranking factor is still important in 2022: quality content. Google’s updates are working towards continuing to reward websites that produce quality content. The issue some have run into is how to create content that Google considers “Quality”. According to Google’s Search Quality Guidelines, every high-quality page needs EAT. This stands for Expertise, Authoritativeness and Trustworthiness.

5. “Hey, Google? How Important is Voice Searching?”

The answer? Very important for 2022 and the near future of digital marketing. Thanks to modern voice-focused technology, like Siri, Alexa and Google Assistant, voice searches have become increasingly popular. According to a study from Bright Local in 2018, “76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day.” For small businesses, 2022 is the year to begin making content geared towards voice searches. This means creating more conversational content that answers questions using more casual vocabulary and sentence structures. While you shouldn’t abandon long-form content, as the past few points have shown, you can start by creating a dedicated FAQ page. Use this as an opportunity to directly answer questions with sentences and phrases you often hear from clients. It’s also not a bad idea to check places like Quora or social media to study how average users frame questions. By creating exact sentences that users are searching for, your answers are more likely to show up in future searches.

Keep Your Business On the Cutting Edge in 2022

SEO trends are just that: trends. They can help improve your digital presence when you jump on them early. But they’re only effective when used in conjunction with tried and true digital marketing fundamentals. Keep a close eye on any updates or trends that arise during the next year, as they could potentially make a huge difference in your search engine visibility. Make consistent updates on your site and social media channels using high-quality content that your users are actively searching for. And never stop learning new tricks or practices in the marketing space. The most successful businesses are always improving and trying something new. For small businesses in Richmond, VA looking to boost their search engine visibility in 2022, it’s best to start now with a dedicated SEO maintenance plan from Key Web Concepts. You’ll work with experienced SEO specialists who use these new and traditional methods to give your website a fighting chance. Check out our SEO plans and see how you can reach more clients in 2022. [post_title] => Top 5 SEO Trends for Small Businesses in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-5-seo-trends-for-small-businesses-in-2022 [to_ping] => [pinged] => [post_modified] => 2021-12-21 22:04:12 [post_modified_gmt] => 2021-12-21 22:04:12 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.keywebconcepts.com/?p=11092 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 11009 [post_author] => 1 [post_date] => 2021-11-02 13:21:44 [post_date_gmt] => 2021-11-02 13:21:44 [post_content] => If the past two years have shown us anything, it’s that digital marketing is more important than ever for local small businesses. Whether during a pandemic or during our daily lives, customers are trying to find your business online, and they will find your competition if your digital presence isn’t up to snuff. While you might have scrambled to update your website and include e-commerce solutions, 2022 is your time to continue your digital marketing efforts. By maintaining any momentum you’ve built over the past couple of years, you can reach a whole new audience while engaging your current loyal customers. For next year, be sure to keep an eye on these 5 digital marketing trends when planning your next campaigns.

1. Unify Your Brand and Digital Content

In order to become a leader in your industry, you need a consistent message across all your mediums. Google rewards websites that are thought leaders, meaning they have content that provides credibility, authority and visibility. The best way to unify all three elements and start your journey to thought leadership is through original, high-quality and consistent content. These can include: By owning your own content and speaking directly to your clientele, you can work your way to becoming a local leader in your industry during 2022.

2. Plan for Hybrid Events

2021 has been the year of hybrid marketing events. As we continue to navigate the COVID-19 pandemic and figure out how to return to some sort of normalcy, clients are expecting more options when it comes to attending industry and business events. Through the popularity and accessibility of Zoom, Microsoft Teams and even Facebook Live, industry leaders and fellow business owners are able to host events through virtual means. These can include panel discussions, webinars, client mixers, networking events and so much more. Organizers are creating events that cater to people who can meet in person and those who cannot. With a computer or smartphone and a reliable internet connection, you can instantly access these informative events. When planning community outreach or marketing events in 2022, make sure to include virtual options for your clients. With more ways to attend your event, you could see a stronger turnout and more engagement in the long term. And with technology like Virtual Reality and Augmented Reality becoming more commonplace in event planning, the future is looking more friendly to hybrid events.

3. Put a Face to Your Name

In the spirit of unifying your brand and content, it’s important to make your brand more personalized and open.  Over the past few years, we’ve seen top brands become more transparent about their values and showcase the people behind the scenes.
As the saying goes, people don’t buy what you do, but why you do it.
By showcasing your company’s beliefs and values, you create trust with your clients. Client trust leads to more opportunities for your business. Humanizing your brand can take many forms. You could update your Instagram account with photos of your company events and day-to-day activities. You can personalize your emails to connect with your specific clients. You can even get into brand activism if there’s a cause you care deeply about. As a local company, word of mouth is still a key marketing channel. And through engaging community events, honest and authentic updates and inspiring messages, you can connect with your target clients.

4. Rely on Alternatives to Third-Party Cookies

Earlier in 2021, Google announced that by 2023 they will no longer support third-party cookies. While marketers and business owners won’t see the effects of this until the end of 2022 at the earliest, it still shows a shift in how consumers use the internet. Online users want greater privacy and control over their data, and the largest search engine and one of the largest web browsers are choosing to support this mindset. While there are first-party cookies, like Google’s Privacy Sandbox and Federated Learning of Cohorts (FLoC), you may want to find more engaging ways to find out what your clients want. Some alternative options include: These alternatives to third-party cookies take more effort but will serve you well throughout 2022. They allow you to create unique and engaging content, directly interact with your target audience and collect more informative data about your users’ habits and needs.

5. Make All Your Marketing Efforts Responsive

The average person’s attention span is 8 seconds. And that number is only getting shorter every year. With TikTok, Instagram and Facebook prioritizing shorter videos, and Twitter valuing shorter content, it’s clear that future marketing efforts in 2022 need to be efficient and snappy. While your website should have long-form content for SEO and educational purposes, your social media and marketing efforts should be short and sweet. By appealing to your client’s busy schedule, you can create more engaging content for every medium. This also extends to your website design, which is required to be mobile-friendly in 2022. More users than ever are using their smartphones and other mobile devices to search for businesses and services. If your website is difficult to navigate, your potential clients will go to your responsive competitor. In essence, all things digital related to your business need to be responsive: your website, your social media and your marketing efforts. With a clear brand identity and a strong understanding of your clients’ pain points, this process can easily be achieved.

How to Take Advantage of These Trends

If there’s any common theme to these digital marketing trends for 2022, it’s about making a personal connection with your audience. No matter their demographic or interest, people gravitate towards people like them. And if they can easily see that you share values, understand their pain points and keep them informed, your quality services will just be icing on the cake. But you wear enough hats as it is. Running your business or managing a team is no easy task, and you can’t afford to spend money and time on marketing efforts you’re unfamiliar with. Start with a defined plan: By clearly defining your brand and marketing goals for 2022, your content will follow suite. While you can adjust this plan based on client feedback, you can easily create a large quantity of effective content if you know the ultimate goal. Don’t rush into mass-producing content: It’s always better to start small and develop a sound process so you can more easily grow your operation. Try with one blog post a month, or one social media post a week. Once you have the formula down, you can expand your efforts and see your 2022 plan fully through. Partner with a marketing agency: Staffing up for your marketing efforts takes plenty of time, effort and money, all of which you could be investing into your marketing efforts. Rather than try to expand your own workforce, why not partner with the experts in digital marketing?

Market With Confidence in 2022

2022 is bringing the future of digital marketing, and you need to stay ahead of these trends to lead your industry. By making your company more transparent and personable, you can get a leg up above your local competition. From ongoing digital marketing efforts, website redesigns and SEO management, Key Web Concepts is your digital marketing partner in Richmond, VA. With over a decade of experience and an ever-growing knowledge base, we can help improve your visibility and convert more users into clients. Contact us to schedule a free consultation and enter the future of digital marketing. [post_title] => Small Business Marketing Trends for 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-small-business-marketing-trends-for-2022 [to_ping] => [pinged] => [post_modified] => 2021-11-02 15:44:44 [post_modified_gmt] => 2021-11-02 15:44:44 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.keywebconcepts.com/?p=11009 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 10415 [post_author] => 1 [post_date] => 2020-12-29 14:52:31 [post_date_gmt] => 2020-12-29 14:52:31 [post_content] => In today’s digital age, every business owner has some sort of online presence. Some stick to a regularly updated Facebook page, while others have invested in a boilerplate website. Yet it’s easy to forget about that website, especially if you conduct all your business in person. While you may not see it as a vital part of your business, your website is actually a key component of your brand and marketing. More and more people are finding their needs online, and they want to work with businesses that understand that need. If you’re still rocking a Wix site from 2015, it’s time for an upgrade.

First Impressions Are Everything

For most potential customers, your website is the first impression of your business. According to a study conducted by Google, 49% of users discover new items or products through Google searches. And according to SEO Tribunal, 97% of people learn more about a local company online than anywhere else. Your site also needs to be mobile friendly. Most people have easier access to their phone than to a computer. That might explain why 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. In terms of Google search visibility, your website’s design can greatly affect your ranking on Google. 92% of searchers will pick businesses on the first page of local search results. So if your website isn’t optimized for what users are searching for, you could be lost in the thousands of search results. More importantly, The first 5 seconds of a page’s load time are the most critical when it comes to conversion rates. Website conversion rates drop by an average of 4.42% with every second a page loads, according to Portent. These stats show one thing: You have mere seconds to convince potential customers to stay on your website, let alone actually read through it and contact you. It’s clear website design is more important than ever for your business.

What is Bad Website Design?

While you might understand how important your website is to your business, it’s equally important to understand what counts as bad website design. These design mistakes should be avoided at all costs, especially since many of them are easy to overlook when first building your website.

Outdated Website Design

Website design trends change fairly often. With new trends come new user expectations for what counts as good or accessible design. An outdated, non updated website could give the appearance that you are no longer in business, or that you don’t care about your professional image. While your site might have looked good for 2015, it probably won’t cut it in 2021. Not only will it look dated, but there are new ways to optimize your site to help it load faster, adapt to mobile views, and provide a cleaner experience overall.

Lack of SEO

If your site is not optimized for search engines, you’re making it difficult for users to find you in the first place. Search Engine Optimization (SEO) makes your site easier to read and understand, not only for users, but for Google as well. If your site doesn’t include industry keywords, location tags, or even metadata, then you’re actively making it difficult to organically find and navigate your website.

Poor User Experience (UX)

This goes hand-in-hand with SEO. Your website should be made with the customer in mind. As the saying goes, the customer is always right. So if pages take forever to load, users can’t easily find what they’re looking for, and everything is buried behind pop-ups and busy images, potential customers are going to find what they need through your competitors.

Doesn’t Line Up With Your Current Brand

If you haven’t updated your site in a few years, chances are it doesn’t reflect your current branding. Maybe the colors are off, or the tone of the copy doesn’t match. Either way, an off-brand website can be off-putting for users. If a customer likes your Facebook page, print ad, or freshly printed business card, then they’ll likely put in the effort to find your site. If they head to the URL, but the site looks nothing like the ad they saw, they might get confused or discouraged. The last thing you want is to let down customers before they’ve even had a chance to work with you.

Time For a Website Redesign

If your business’s website falls into any of these categories, then it’s time for a redesign. Websites can only benefit from updating their design to follow new industry standards and user expectations. It’s important to understand exactly what you want your website to do before you start throwing money at it. Here are some foundational best practices to follow while you plan your dream website design.

Clean, Simple Design

If you want users to easily navigate and understand your website, it all begins with a clean, modern design. Complex or overly stimulating designs tend to confuse users and scare them away rather than impress. Keep things simple, light, and on brand. Not only will this help users quickly find the information they’re looking for, but it makes your business look professional and thoughtful. It shows you have high standards for how your site looks, and that you will offer that same level of care to your clients.

Strategic UX

Like any other piece of your marketing strategy, your website has a specific goal for users. Usually this is to convert them into customers. Whatever your reason, your user experience should reflect that goal. By making your site easily accessible, simple to navigate, and skimmable, you can more easily lead users to your goal. Think of your homepage like a road: It should effortlessly drive your users towards your CTA, giving them all the necessary signs and info. Your homepage should not have any pot holes, like annoying pop-ups, or side roads, like multiple links to other websites.

Fresh Content

Updating your website means filling it with the latest info about your business and brand. Make sure to nail down your brand’s tone and only include the most vital information. Allow users to skim your site, but give them substantial copy to read through if they’re interested. Another addition that can only help is adding a blog. Google values sites that are leaders in their industry. This means having content that is well-researched, in-depth, and shared by others. You can help your rankings on Google by writing long form blogs about topics in your industry. Link to your sources, and share your blogs on social media.  

Template Websites vs. Custom Websites

By now you’ve seen why a website is so vital for your business. The next question is how do you go about redesigning it? You have some options available to you, but the most popular choices are between using a template website or developing a custom site. A template site uses a premade theme, usually through WordPress or Wix. These are sites designed with a “one size fits all” mentality, with a wide range of features. Custom sites are developed by a team based on a business’s specifications. These sites are “made-to-order” so to speak and usually cost a bit more. Both options have their pros and cons, which we will detail here:

Template Site

Custom Site

As you can see, both options have their positives and negatives. In general, custom sites are better for small businesses looking to grow and further develop their brand. Your website should be an investment, something you plan to utilize and benefit from for years to come. Think of your website as your most dedicated sales rep. It’s always talking about you and trying to sell customers on your services. Why not invest in that employee to give it a better chance at its job? Plus, you don’t have to worry about benefits or insurance!

Get Expert Custom Website Designs

If you’re looking to remain competitive in our digital reality, you need to stay up-to-date with website design trends. By meeting customers where they are, online and for short bursts of time, you can guarantee your business increased success. Interested in a custom site that won’t break the bank? Look no further than Key Web Concepts. We’ve developed hundreds of custom sites for our small business clients. We start with a foundation based on your company’s brand and business goals and tie them into SEO best practices. If you're looking for a business partner and not just another cookie-cutter design firm, contact us to discuss your business dreams.   Sources: https://www.atilus.com/templates-vs-custom-built-websites/ https://www.3mediaweb.com/blog/custom-website-design/\ https://www.hubspot.com/marketing-statistics [post_title] => How Your Website Design Affects Your Business [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => how-your-website-design-affects-your-business [to_ping] => [pinged] => [post_modified] => 2021-01-08 18:37:53 [post_modified_gmt] => 2021-01-08 18:37:53 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.keywebconcepts.com/?p=10415 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 10326 [post_author] => 5 [post_date] => 2020-11-09 15:44:48 [post_date_gmt] => 2020-11-09 15:44:48 [post_content] => Professional website design can be some of the best money a business owner can spend. It’s the cornerstone of your digital marketing. And, as the future is increasingly defined by connecting with customers digitally, digital marketing is becoming the cornerstone of everything you do across every marketing channel. But web design can also be a waste of money. “You really think so? Aren't you a web design company?” Yes and yes. We love web design and what it does for the businesses we've worked with around Richmond, VA. But it can also be a complete and total waste of money. Why? Well, let's discuss this with an analogy.

Buying a 4k TV to Watch VCR-Recordings of the Home Shopping Network

Let's say you go shopping for a new TV. You want to get the best TV on the market. You're not going to settle for standard definition 720p or even high definition 1080p. No no no. You want the best in class, 4k Ultra-HD television. So you pay a pretty penny, take it home and set it up. You plug in your VCR and pop in a VHS cassette tape. It's an old recording of the Home Shopping Network. Your TV has the clearest image you've ever seen. The level of detail in the picture quality is mind-blowing. But this is a recording of the Shopping Network from the 90's. The picture quality of the VHS is scratchy. The products are no longer in stock. The host is pushy and out-of-touch with modern trends. Overall, it's not very engaging content. What's wrong with this picture? Well, it's an analogy to show why your 4k TV is only as good as the content you play on it. poor quality video content on a 4k tv

Your Website’s ROI Is Only as Good as Its Content

Your website is a medium of communication. It is a platform for you to say something to your visitors. If it is well-designed, that message comes through crystal clear. However, if the message itself is blurry, the best web design will only expose how poorly the website communicates. Just like a TV is only as good as the shows and movies you watch, a website is only as good as its content. A website with jaw-dropping design and high-quality content is like watching a visually-stunning movie on the best TV money can buy. Watching anything less than a movie that keeps you on the edge of your seat is a waste of money. On-point marketing strategy combined with professional copywriting increases the ROI (return-on-investment) of your website. On-point marketing strategy: Professional copywriting:

Attracting Visitors to a Website They Want to See

I'm willing to guess that, if you've spent money on a website, it's because you want someone other than you to visit that website. That means that someone other than you is going to have to sift through what you have to say to find what's in it for them. This is a huge implication. If a website is built for someone else to see, you can't ask yourself, "what would I like on my website?" You have to ask, "what would they like to see on my website?" That second question leads into more questions: Answering these questions is what marketing strategy is all about. A strategy session goes a long way at setting up the criteria of what defines strategic content versus mediocre content.

Telling a Story that Keeps Them Tuning In

Copywriting is not a whole lot different than other types of writing. An author who writes bestselling novels weaves a story with a plot that keeps you flipping pages while using descriptive word choice to help you visualize the story. A copywriter does the same thing but with the backbone of a well-defined marketing strategy.

Writing a Real Page-Turner

The plot structure of a piece of web copy follows your website's main character, your customer, through the story of how you can help them.
  1. First, they have a goal
  2. Then, they have challenges or problems that get in the way of the goal
  3. Finally, your company has a service or product that helps them overcome their challenges and accomplish their goal
It could play out for a landscaping customer like so:
  1. The customer has the goal of a nice-looking lawn
  2. They don't have the time to fertilize, water and trim their lawn
  3. A landscaping company can take the hassle out of a nice-looking lawn
This is a simple example. Your business and what sets you apart from every other business like yours is what's going to make the plot structure of your copy unique.

Drawing a Vivid Picture With Words

A copywriter also looks for the best words to create a vivid visualization in the reader's mind. While a fantasy writer helps the reader visualize mystical and imaginative scenes, a copywriter is much more practical. They help the reader visualize, in as few words as possible, the benefits of using your product or service. With the right word choice, brand voice and tone, copywriting can produce a stunning image in your customers' mind. After visiting the website, they not only intellectually understand what your company can do for them, they also clearly visualize what working with your company will be like. They get a positive impression of your brand that’s deeply attractive.

Matching High-Quality Web Design With High-Quality Content

So yes, a beautiful web design can be a waste of money. But so can buying a 4k television if you don't have anything of value to watch with it. It doesn't have to be. By combining high-quality web design with high-quality content, you produce a crystal clear image. You communicate an engaging marketing message that your website visitors can't take their eyes off of. [post_title] => What Is Good Website Content? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => what-is-good-website-content [to_ping] => [pinged] => [post_modified] => 2020-11-19 14:09:16 [post_modified_gmt] => 2020-11-19 14:09:16 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.keywebconcepts.com/?p=10326 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 4 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 11092 [post_author] => 1 [post_date] => 2021-12-15 14:08:25 [post_date_gmt] => 2021-12-15 14:08:25 [post_content] => As 2021 comes to a close, you’ve probably already started to look ahead at how to get the most out of 2022. With your profit goals and marketing strategies in place, you’re poised to make next year your own. One area you may not have fully considered is Search Engine Optimization (SEO) and how it can improve your business opportunities. This digital marketing practice has come a long way even in the past couple of years, and 2022 looks to only expand its importance. As technology advances and users find new ways to search for local businesses, modern SEO best practices will change to meet them. When looking at SEO trends for 2022, these exciting changes help to future-proof your digital presence. By following these trends when possible, you can give your website and brand a leg-up over the competition over the next 12 months.

1. Pay Attention to Google Updates

As of 2021, Google is still the most popular search engine, holding 92% of the global market. The majority of people searching for services or answers to their questions are using Google. Therefore, when Google makes an update, business owners and digital marketers should pay attention. Google makes regular updates, some known and others behind the scenes, but they always affect search visibility on the most popular search platform. Their big focus in 2022 seems to be algorithm-based technology designed to help users find exactly what they’re looking for with fewer steps.

2. Pushing for AI Influenced Marketing

Artificial Intelligence (AI) is becoming a popular method of improving search algorithms and user engagement. By relying on machine learning, companies like Google and Facebook can quickly improve search results with less time spent monitoring results and more time creating curated experiences. And as this technology continues to improve, search results will become more sophisticated. Google has been using AI and machine learning to help improve its search engine results through RankBrain. By paying attention to factors like click-through rate (CTR) and time spent on a page, an AI can determine if a website is popular and engaging for users, thus determining if it should rise in the rankings. AI is also being adopted by marketers to help create a larger quantity of content in a shorter amount of time. With advancements in tech, some AI bots can create entire blog posts or service pages with a few prompts and directions. Of course, the content isn’t quality enough to be published without review. For now, AI is best used as a tool to get your mind thinking rather than a way to shirk responsibilities.

3. If You Ain’t Mobile-Friendly, You’re Last

As Google continues to update its algorithm and prioritize new ranking factors, its continued focus has been on mobile friendliness. This isn’t surprising, as mobile devices account for 63% of all Google searches, while 90% of global internet users used a mobile device in 2020. If you haven’t already made your website responsive or your services easy to access on a smartphone, then you’re already behind. Your goal for 2022 is to make your digital presence ideal for mobile users. That means: Along with Google’s Mobile-Indexing prioritization, mobile-friendly content is the name of the game in the coming year. It’s best for your business to hop on this trend before it leaves you behind.

4. EAT Better with Quality Content

While algorithms are adjusted and popular trends change, one SEO ranking factor is still important in 2022: quality content. Google’s updates are working towards continuing to reward websites that produce quality content. The issue some have run into is how to create content that Google considers “Quality”. According to Google’s Search Quality Guidelines, every high-quality page needs EAT. This stands for Expertise, Authoritativeness and Trustworthiness.

5. “Hey, Google? How Important is Voice Searching?”

The answer? Very important for 2022 and the near future of digital marketing. Thanks to modern voice-focused technology, like Siri, Alexa and Google Assistant, voice searches have become increasingly popular. According to a study from Bright Local in 2018, “76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day.” For small businesses, 2022 is the year to begin making content geared towards voice searches. This means creating more conversational content that answers questions using more casual vocabulary and sentence structures. While you shouldn’t abandon long-form content, as the past few points have shown, you can start by creating a dedicated FAQ page. Use this as an opportunity to directly answer questions with sentences and phrases you often hear from clients. It’s also not a bad idea to check places like Quora or social media to study how average users frame questions. By creating exact sentences that users are searching for, your answers are more likely to show up in future searches.

Keep Your Business On the Cutting Edge in 2022

SEO trends are just that: trends. They can help improve your digital presence when you jump on them early. But they’re only effective when used in conjunction with tried and true digital marketing fundamentals. Keep a close eye on any updates or trends that arise during the next year, as they could potentially make a huge difference in your search engine visibility. Make consistent updates on your site and social media channels using high-quality content that your users are actively searching for. And never stop learning new tricks or practices in the marketing space. The most successful businesses are always improving and trying something new. For small businesses in Richmond, VA looking to boost their search engine visibility in 2022, it’s best to start now with a dedicated SEO maintenance plan from Key Web Concepts. You’ll work with experienced SEO specialists who use these new and traditional methods to give your website a fighting chance. Check out our SEO plans and see how you can reach more clients in 2022. [post_title] => Top 5 SEO Trends for Small Businesses in 2022 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => top-5-seo-trends-for-small-businesses-in-2022 [to_ping] => [pinged] => [post_modified] => 2021-12-21 22:04:12 [post_modified_gmt] => 2021-12-21 22:04:12 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.keywebconcepts.com/?p=11092 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 42 [max_num_pages] => 11 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => 1 [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_favicon] => [is_posts_page] => 1 [is_post_type_archive] => [query_vars_hash:WP_Query:private] => ef0f2f8d04452b7f051c9fd6dc322a94 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

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