The Fourth of July is a great time of year for families as there’s so much going on: vacations, festivals, firework shows, and there’s always pounds of delicious cookout foods to devour. So, as a business owner, be sure that you are taking advantage of this time of year to connect and celebrate the fourth along with your clients while marketing your brand.
Not sure how to do that? That’s okay! We’ve got four tips for you to maximize your Fourth of July marketing efforts with ease.
Post a blog
Blogging is a great way to keep your site freshly updated so that Google may rank you higher in search results. Plus, it’s an easy way to interact with your customers and help drive traffic to your site. So be sure to post a Fourth-of-July-themed blog post for your customers to enjoy.
But make sure your blog post is relevant to your business. Take this post you’re reading right now for example: we aren’t giving you Fourth of July fashion ideas because we’re a web design company. Why would you take fashion advice for us? (Although, we’re a pretty well-dressed group, if I do say so myself.) In our July 4th blog post, we’re giving you branding and marketing advice because that’s our specialty. Be sure to blog about your business’s specialty as well.
Do you find it hard to keep up with your website’s blog? Well, let us help. We’ve got the copywriters who would love to take those blog posts off your hands!
Get involved locally
Surely there is some kind of festival going on in your community where you can volunteer and/or network with potential customers. Getting involved is a great way to show your customers that you care, while also opening new doors to new customers through networking.
If your business is native to Richmond, Va, like we are, take a look at the Dogwood Dell Fourth of July Celebration for your local ideas. The festival includes multiple performances on the Dogwood Dell stage and you can expect thousands of Richmonders to be in Byrd park for the firework show at dusk. Even if you just take your family out for a good time and network casually while doing so, your business will thank you.
Post on social media
If your business doesn’t have social media accounts, well you’re missing out on easy and free marketing opportunities. Facebook, Twitter, Instagram, Google+, and other social media sites are easy ways to interact with your customers and share updates on your company. Acknowledging holidays is a great conversation starter for social media, and a simple, well-thought-out Fourth of July post is sure to be an excellent way to stay relevant to your customers.
If social media is intimidating or just not something you had thought your business needed, then let us help! We offer services to set up your accounts and train you on how to use them properly so that you can maximize your marketing opportunities with them.
Have a giveaway
Giving your customers a chance to win something at a discount or for free (whether it’s a small service, a product, or gift) is a great way to increase word-of-mouth about your company. Perhaps you enter customers into a raffle, or give frequent customers an extra percentage off their next order between now and July 4th.
You can also use social media to host your giveaway! Have you ever had a friend share a company’s Facebook page because they want the chance to win something? Did you look at that company’s page while considering whether or not to share the post yourself so you could have a chance to win? Think of how much publicity that company received from their giveaway post. Your giveaway doesn’t have to be anything expensive or over-the-top for it to pay off significantly. If it drives more people to your company’s social media and/or website, it’s a great marketing tactic.
Bonus! Decorate your work space
Even if your work space is just a one-man office, decorate it! And then take a picture of it and post it to your company’s social media account. Customers enjoy seeing “behind the scenes” kinds of posts and you’ll feel extra festive throughout July.
With these tips, your July 4th marketing efforts will be a breeze. Celebrating with your customers will help build relationships with your clients, boom your business, and overall build your brand.
We hope everyone has a happy and safe holiday!