Take a moment and pull out your smartphone or other mobile device and go to your business’s website. What does it look like? Is it unattractively squished? Do you have to zoom in a hundred times to see any content? If you had to squint to see anything or click around a bunch to find what you’re looking for, then your site probably doesn’t have a responsive web design. And that, my friend, will cost you in the long run.
Before I continue, let me define what a responsive web design is according to whatis.techtarget.com:
“Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading stylesheet media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.”
Which basically means the site is adaptable to fit whatever device you’re using, is easy to navigate, and looks pretty darn cool.
I shall continue.
Pretty much everything we do is via mobile smartphone, which means websites have to accommodate that platform (read: screen size). If your website is not responsive, then this means you probably have two websites to take care of: one for a huge desktop screen, and one for a comparably tiny (I regularly refer to the iPhone 6+ as a piece of toast) mobile screen since the same site will look very different on both. This is time-consuming and expensive to uphold, and it’s quite frankly annoying for users who regularly switch from one device to another.
Upgrading to a responsive design promises solutions galore. First of all, your site will easily maintain or enhance its awesomeness. Imagine menus that stick to the top of the screen so you can readily go back to the options, giant hero images that display your super sharp photos, longer scrolls for tireless thumbs, and plenty more aesthetically pleasing features. A few examples include a couple sites designed by Key Web Concepts, dwtaylorconstruction.com and dietitiansondemand.com, and my personal favorite for which we can’t claim the fame, cheerios.com. Plus, everything is designed for constant user participation and engagement. Sign me up, please.
On the technical side, having a responsive web design will increase traffic to your site. Google gives your site a big thumbs-down on your ranking if it is not optimized for mobile when searched on a mobile device. With one responsive website with one URL, Internet surfers don’t have to search for the mobile-optimized site or deal with one that was built for a large desktop screen. Also, with the introduction of AMP (Accelerated Mobile Page) on Google, responsive sites will become even more important as they can be loaded faster on a mobile device. May I also remind you that all of this means more clicks and less bounces equal improved ranking on Google, Bing, or whichever search engine you prefer.
I hope I’ve made a good case for responsive web design and you’re really thinking about getting your own website up to par. If that’s the case (shameless plug alert) our team at Key Web Concepts can certainly help you out. We crank out some neat sites, if I do say so myself.