What started as a basic form of online networking for college students soon evolved into a worldwide phenomenon. Dozens of social media platforms have risen over the past few years, resulting in the average person spending majority of their time and attention on social media. Nowadays, it’s rare if a person or company doesn’t use some form of social media mechanism. Are you weighing your options of having a social media profile for your company or business? Well, we won’t tell you it’s mandatory to have one, however, the following benefits may convince you it’s highly recommended:
Increases Inbound Traffic
Outbound marketing isn’t as necessary as it used to be. With today’s society heavily dependent on social media for news and interests, users are more likely to come to your page. Every social media profile you create is an opportunity to reach a new visitor. Without social media, you’re most likely limited to people already familiar with your brand.
Better Search Engine Rankings
As mentioned in our previous blog, top search engines, such as Google and Bing, are starting to catch on to rankings of social media presence. Social media platforms have made their way into search engine result pages (SERPs).
Increases Brand Recognition
Twitter, Facebook, Youtube, Instagram, Pinterest and a dozen of other social networking sites all have the ability to interconnect. Users are able to follow, tag, repost or share content that interests them across different networks. Whether it’s a video commercial, product review, updates or simply your company website, recognition of your business and services can be one click away from reaching thousands of new viewers.
Improves Trust and Loyalty
In her article for Huffington Post, Saudia Davis, Founder and CEO of Greenhouse Eco-Cleaning, explains that a strong social media presences gives your brand a personality, which helps to better engage with customers. According to The Content Factory, engaging and interacting on social media can make a business look more personable, which helps build trust.
Cuts Marketing Costs
Unlike commercials, radio air time, and newspaper ads, creating a social network page is absolutely free. Strategically, as explained by Marketing TechBlog, many startup companies have been able to grow and flourish through social media promotion.
Improves Customer Service
Nowadays, customers can reach out to businesses via social media for questions or concerns, in which anyone who follows is also able to view. Forbes.com says that this is a great way for companies to strengthen their relationship with their customers. It’s a great source for quick and kind responses to their needs, and for an audience to see your commitment to serve them.
While LinkedIn and Facebook are the most commonly used platforms for creating business pages, companies have also turned to using Instagram and Twitter for reaching younger audiences. Multiple platforms not only help with reaching and expanding your target audience, but also play a role in marketing your brand. If you have yet to create a social page for your business (or haven’t been active on its page in a while), now’s the time.