Sustainable Agriculture Technology
Based in Petersburg, VA, ANTG is a leading research & development facility, having over 30 years of experience within the animal nutrition and fertilizer industries. As a former client of Key Web, ANTG approached us ready for an upgrade, requesting an improvement in its website’s aesthetics and adaptability to mobile devices. The website, being five years old, was not responsive or mobile-friendly, which affected the company’s search results.
Transparent and Productive: A Tour of the Facility
Determined and prepared, ANTG shared dozens of ideas and inspiration as to how the company envisioned its new site. In contrast from the original version, ANTG wanted to exhibit a breakdown of its research and development process, providing videos, images, tables, and even helpful terminology for prospective clients.
Maintaining ANTG’s original green and white color scheme, we enhanced the visuals of the homepage by installing a slider hero image as the primary visual. Immediately beneath the slider, we added an informative video regarding fertilizer labels, as well as additional sections beneath the fold, categorized by key services. We included a glimpse of the news section, the site’s blog page, at the foot of the homepage, a long with a few other calls-to-action to appeal to the user.
With a simplified navigation menu, users have easy access to clean, informative pages of ANTG’s technologies, services, news updates, and large photography to digitally “tour” the facility. Now customized and responsive, ANTG’s new website is appealing and properly adjusts to any mobile device.
Visit the live site here.