New Year, New Staff Members
Key Web Concepts might have to get a bigger office!
In the past month or so, we have added two new staff members to our team: Daniel Acree and Michelle Lefebvre. First meet Daniel, our newest web designer –
Key Web Concepts might have to get a bigger office!
In the past month or so, we have added two new staff members to our team: Daniel Acree and Michelle Lefebvre. First meet Daniel, our newest web designer –
Identity and branding. Outside of the design world they are not really talked about, even though they could be the most important things (if done right) a company can do to build customer relationships, increase sales, and maximize profits.
In my last post, I began discussing the basics of selecting the right colors to fit your business/organization/group/competitive riverdance troupe. As promised, I’m now going to delve a bit deeper into how color can really be used to enhance a design (logo, website, print materials, etc.), with some real world examples. If used intelligently, color [...]
Your logo is the first impression a customer has of you. Maybe they see it on your website, or on a business card given to them by a friend or a mailer sent to them. Wouldn’t you want to be represented by something that says “you?”
Branding is one of the single most important factors in determining how your company is perceived by potential customers. Not a big surprise to most. It will define your business’s appearance, its personality, its demographic and even its values. Perhaps more than any other factor, the colors you adopt are central to creating this first [...]
What Makes a Good Logo? A new business owner has a lot to consider. With all the frenzy of starting a business, thinking extensively about a logo isn’t always a high priority. People know they need a logo, but they don’t fully understand what a logo is or what it does, and how to make [...]