Hey there, my name is Erin and I am very excited to join the KeyWeb team as their copywriter. The welcome I received here is just what I needed to assure me I made the right choice in coming on board. To top it off, I received the phone call from our company president, Jim Thomas, [...]
Identity and branding. Outside of the design world they are not really talked about, even though they could be the most important things (if done right) a company can do to build customer relationships, increase sales, and maximize profits.
In my last post, I began discussing the basics of selecting the right colors to fit your business/organization/group/competitive riverdance troupe. As promised, I’m now going to delve a bit deeper into how color can really be used to enhance a design (logo, website, print materials, etc.), with some real world examples. If used intelligently, color [...]
Branding is one of the single most important factors in determining how your company is perceived by potential customers. Not a big surprise to most. It will define your business’s appearance, its personality, its demographic and even its values. Perhaps more than any other factor, the colors you adopt are central to creating this first [...]