New Year, New Staff Members
Key Web Concepts might have to get a bigger office!
In the past month or so, we have added two new staff members to our team: Daniel Acree and Michelle Lefebvre. First meet Daniel, our newest web designer –
Key Web Concepts might have to get a bigger office!
In the past month or so, we have added two new staff members to our team: Daniel Acree and Michelle Lefebvre. First meet Daniel, our newest web designer –
Hey there, my name is Erin and I am very excited to join the KeyWeb team as their copywriter. The welcome I received here is just what I needed to assure me I made the right choice in coming on board. To top it off, I received the phone call from our company president, Jim Thomas, [...]
Identity and branding. Outside of the design world they are not really talked about, even though they could be the most important things (if done right) a company can do to build customer relationships, increase sales, and maximize profits.
Your logo is the first impression a customer has of you. Maybe they see it on your website, or on a business card given to them by a friend or a mailer sent to them. Wouldn’t you want to be represented by something that says “you?”
Branding is one of the single most important factors in determining how your company is perceived by potential customers. Not a big surprise to most. It will define your business’s appearance, its personality, its demographic and even its values. Perhaps more than any other factor, the colors you adopt are central to creating this first [...]