Anthony joined Key Web Concepts just a few days after I started working here. But who cares who’s first, right? Since I posted a nice little introduction about myself, I deemed it only appropriate to do so for my new co-worker, Anthony Ferguson. He’s an extremely talented artist and was chosen as one of our [...]
Identity and branding. Outside of the design world they are not really talked about, even though they could be the most important things (if done right) a company can do to build customer relationships, increase sales, and maximize profits.
Your logo is the first impression a customer has of you. Maybe they see it on your website, or on a business card given to them by a friend or a mailer sent to them. Wouldn’t you want to be represented by something that says “you?”
Branding is one of the single most important factors in determining how your company is perceived by potential customers. Not a big surprise to most. It will define your business’s appearance, its personality, its demographic and even its values. Perhaps more than any other factor, the colors you adopt are central to creating this first [...]