Shannon Sullivan

Shannon Sullivan

Director of Internet Marketing

Likes: Melbourne, Australia; traveling; homemade meals; time spent with family and friends; learning new things; a good stiletto; the Oxford English Dictionary; Broadway musicals; Scrabble; tennis
Disikes: ignorance; inequality; close-mindedness; poor vocabulary; plagiarism; cold weather; lima beans

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All Posts from Shannon

8 Twitter Resources for Businesses

Posted August 22nd, 2011 by Shannon Sullivan

Just getting started with Twitter? Befuddled by the difference between a tweet and a direct message? Had it up to *here* with hashtags?

These resources will help you learn the lingo and find out how to use Twitter to boost your business.

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8 Facebook Resources for Businesses

Posted August 5th, 2011 by Shannon Sullivan

With more than 750 million active users, and people spending over 700 billion minutes per month on the site, Facebook is no longer something businesses can balk at. It is a tool that you can, and probably should, add to your online marketing arsenal.

But where do you get started?

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The 411 on Social Media Dashboards

Posted May 31st, 2011 by Shannon Sullivan

JoAnna Korkos, Corpoate & Group Sales Manager at Swaders Sports Park, recently asked (via the Key Web Concepts Facebook Page): “Do you have any tips for using HootSuite and programs like that? I’m not as familiar with them as I’d like to be, and I hear they make social media much easier. Thanks!”

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A Successful Logo Is Like An A+ Paper

Posted March 16th, 2011 by Shannon Sullivan

You’re probably wondering how in the world a designing logo could be like writing an essay. Design. Writing. Graphics. Words. What in the world could these things have in common?

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Can social media be used to solve a problem?

Posted November 30th, 2010 by Shannon Sullivan

Is social media an effective customer service tool? It’s time to find out. When I run into the latest problem with my ISP, I try something new. I turn to Twitter to (hopefully) get my problem fixed.

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Facebook Users Are Older Than You Think!

Posted November 10th, 2010 by Shannon Sullivan

Think Facebook is just a site for tweens? Think again!

Though most people tend to think that teenagers dominate the popular social networking site, your typical Facebook visitor is actually older.

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Why Can’t You Guarantee My Site Will Be #1 in Search Results?

Posted October 20th, 2010 by Shannon Sullivan

As an SEO [search engine optimizer], how can I explain to clients that #1 rankings can’t be guaranteed?

Here are 4 things to tell clients to help them better understand search engine optimization and why rankings can’t be guaranteed.

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Facebook Changing Size of Page Tabs, Getting Rid of Boxes

Posted August 11th, 2010 by Shannon Sullivan

Facebook has made it official: tabs are getting resized, and “Boxes” are getting dumped completely.

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Facebook Is Free to Use (And Always Will Be)

Posted July 13th, 2010 by Shannon Sullivan

Facebook puts rumors about charging fees to rest.  Again. If you’ve been to the Facebook website recently, you’ve probably noticed there’s something different about it. After a couple seconds, you realize what’s changed: there’s a new statement from Facebook about the nature of its services. Now when you sign up or log in, you’ll see [...]

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Facebook Pages: Now You Can Remove ANY Page Admin

Posted June 28th, 2010 by Shannon Sullivan

A couple weeks ago, Facebook introduced a long-awaited change to its Pages: the ability to remove any Page Administrator.

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'Tis the Season to … Shorten URLs

Posted December 29th, 2009 by Shannon Sullivan

December turned out to be a big month in the world of URL shortening services. With the rise in the use of Tweets and status updates came the popularity of URL shorteners. With the message length limits in place on Twitter, Facebook, LinkedIn and the like, every character matters. As their name implies, URL shorteners [...]

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Nielsen: Bing Increases Search Share in November

Posted December 18th, 2009 by Shannon Sullivan

Nielsen Wire has also releases its figures for search share for November 2009. While Experian showed that Google had a slight increase in its share from October to November, Nielsen shows that Google dropped, and that it was Bing that increased its search share. Below are some highlights of the data from Nielsen Wire’s November [...]

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Search Engine Stats – Search Share November 2009

Posted December 18th, 2009 by Shannon Sullivan

Experian Hitwise released its stats on search share for November 2009 earlier this month. According to their article, Google’s search share increased from October to November, but Bing and Yahoo each decreased. Ask.com also saw an increase. Search Engine Share of Searches Google 71.57% Yahoo 15.39% Bing 9.34% Ask 2.65% Source: Experian Hitwise Search Engine [...]

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MORE Search Share Stats for October 2009

Posted November 16th, 2009 by Shannon Sullivan

Last week, I shared some statistics about search share for October from Experian Hitwise. Nielsen Wire also has stats to share, with a new blog post about online search providers.  They too put Google at the top, with the biggest percentage of searches, while Yahoo and Bing still fall second and third, respectively. Search Engine [...]

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Search Share Stats for October 2009

Posted November 13th, 2009 by Shannon Sullivan

In a recent press release, Experian Hitwise outlined how the major search engines stack up as far as searches in the U.S. go. In the month of October, Google was the clear winner, accounting for close to 71% of all searches in the States.  Yahoo was next at 16.14%, and Bing received 9.57% of searches. [...]

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HOW TO: Use Social Media to Provide Awesome Customer Service

Posted October 27th, 2009 by Shannon Sullivan

One of the great things about using social media (new media) is that you can provide customer service in innovative ways. Share information creatively – but make sure to stay on topic. Irrelevant posts, Tweets and status updates could turn customers off and leave them wanting more. So, how can you use social media to [...]

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Social Media – Benefits for Businesses

Posted October 21st, 2009 by Shannon Sullivan

You’ve heard all about Twitter. Your company seems interested in developing a Facebook Page. You’re considering setting up a LinkedIn profile. But why? Getting involved sounds like a good idea, but what kinds of benefits are there to social media? Increased Visibility A presence on a site like Facebook could substantially increase your visibility on [...]

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Social Media Stats

Posted October 1st, 2009 by Shannon Sullivan

Social media is definitely a force to be reckoned with.  Millions of people are using LinkedIn, Facebook, YouTube; sites like Twitter are experiencing astounding growth rates. Not only are people using social media a lot, but they’re starting to expect others (especially companies) to start using or already be using Facebook, Twitter, Flickr and other [...]

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What is Social Media?

Posted September 20th, 2009 by Shannon Sullivan

Today, you can’t watch TV, listen to the radio, flip through a magazine or even surf the Web without hearing or seeing something about social media.  Companies refer you to their Twitter; businesses say to check out their Facebook Page. But what is this “social media” phenomenon?  Facebook, Twitter – what are they to us?  [...]

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