J Ivy

J Ivy

Graphic Designer

Likes: stuffed animals; interesting cheeses; art; graphic design; a wide array music from Royksopp to Kanye West
Disikes: useless things (i.e., knickknacks); cold rain; hats; melted Slurpees; argyle in any form

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What is Branding and Brand Consistency?

Posted August 1st, 2010 by J Ivy

Identity and branding. Outside of the design world they are not really talked about, even though they could be the most important things (if done right) a company can do to build customer relationships, increase sales, and maximize profits.

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How Do I Look?

Posted July 6th, 2010 by J Ivy

Your logo is the first impression a customer has of you. Maybe they see it on your website, or on a business card given to them by a friend or a mailer sent to them. Wouldn’t you want to be represented by something that says “you?”

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