I often find that some people don’t understand what the role of a copywriter is or why it is necessary to hire one. I get it: you know your product or service better than anyone- so it only makes sense for you to write the content explaining it, right? …Not exactly…
A lot of copywriters these days not only are content writers, but SEO specialists as well. (Hi, remember me?)
What I mean by this- is a new term hitting the “web waves” called a content strategist. I won’t bother filling this blog with technical terms on what a “content strategist” is by dictionary definition; BUT, I will do my best to clearly explain why you need one.
It’s one thing to know how to write, it’s another thing to know how to write in a marketable way that makes people want to take action.
I like to call a content strategist a “word ninja”. I will defend your site against spam, skillfully and effectively promote your business, slash pages of useless stuff (if necessary), and use my special powers (SEO skills) to lure your target audience to your site. A word ninja rises above enemy lines (competition) proving to visitors of your site they came to the right place to find what they were looking for. And maybe I’ll throw a few ninja stars in there to boost the traffic too. Ninja stars = shurikens = what I call your social media outlets.
CONTENT IS KING: My ultimate goal with every client is to make them MONEY. Money can’t come if awareness is absent. How do you make your company known? By drawing people to your website and keeping them there. I know a bunch of SEO (search engine optimization) tricks to tell the web crawlers that your site is the one that viewer is looking for. (The Word Ninja’s Mission)
You would be surprised how important it is that the right words come across in the right way when compiling the content for your site. If it’s not done right, your business could suffer. This is why hiring a copywriter could very well mean the difference between success and failure. Word ninja’s often work alone on their mission, but they train (prep/brainstorm) with other ninjas (web designers<– I like to call them web wizards) all working together toward same goal – ultimate success of assigned mission.
Some businesses don’t realize that you can’t simply create a website and think that’s good enough. Just because you’re on the World Wide Web doesn’t mean that your potential customers are going to find you. A copywriter ensures they will. We know the right words to use and how to use them with an advantage to your business in a very marketable way. We drive traffic to your site through back links, social media, keywords, and… content, content, content. Did I mention CONTENT? Ninja style.
Personally, I like to really get to know the company inside and out. I want to know all about you, why you’re doing what you do, where you’re from, who is your client base, how big is your staff, what do you want from your website, what do your clients want from you? No matter what kind of industry I am working with, language is a key element. Words are what drive interest in any business, and ultimately words are what drive people to your site. We work closely with the clients and pick out– sometimes the smallest thing you may mention– and turn it into an entire marketing campaign, maybe even a slogan or logo.
Hopefully you get the idea of why it is important for you and your business to focus on content. Keep up to date with blogs for continued advice and links to tools that will help your business and drive sales to your website.
Til next time………..
NiNjA exiT —-