Just getting started with Twitter? Befuddled by the difference between a tweet and a direct message? Had it up to *here* with hashtags?
These resources will help you learn the lingo and find out how to use Twitter to boost your business.
1. Twitter for Business
Twitter has created a resource guide completely devoted to helping businesses learn how to use Twitter. It covers every aspect of Twitter, with sections about nailing the basics (Twitter lingo/glossary; best practices; how to manage Twitter on the go) and optimizing your Twitter presence (growing your community; case studies; resources/widgets; API integration), as well as using the Twitter advertising platform (promoted tweets; promoted trends; promoted accounts).
2. Mashable’s Twitter Guide Book
Mashable’s Twitter Guide Book is chock full of helpful how-to’s and tutorials. It breaks down retweets and hashtags and customizing your profile. It also explores tips for brands and executives on Twitter. The guide will walk you through sharing videos, music and images; you can also get tips and best practices for managing your Twitter account from desktop and mobile devices, and for making the information more digestable (i.e., using filtering, creating groups).
3. 140 characters conference
According to the #140conf website, “the #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.”
In addition to a live tweet stream, you can also follow news about the event and read the blog to stay abreast of all the latest developments with Twitter, and how those changes and trends could impact your business.
4. Social Fresh: Twitter Marketing Training
Social Fresh has compiled a robust list of articles, from a variety of sources, to help you get started with Twitter. The articles are organized around the following topics:
- Why Use Twitter?
- How To Create An Account And Get Started
- Twitter Branding: Your Avatar and Background
- How To Get More Followers
- Twitter Strategy
- Twitter Chats 101
- Twitter For Customer Service
- Twitter Advertising
- Twitter Retweets
- Scheduling Tweets
- Twitter For Events
- Great Examples
This “unofficial” resource for everything Twitter covers a broad range of topics, from statistics and announcements about the platform to industry-specific recommendations for Twitter accounts to follow.
6. Tony Hsieh
The CEO of Zappos.com, and Twitter evangelist(!), has put together a “just starting out” guide to help beginners navigate the waters of Twitter. It’s wonderfully warm, and feels like your closest friend is helping you out. It really makes Twitter less intimidating.
CIO.com has put together the following resource, Twitter: How to Get Started Guide for Business People, in order to help business people gain a better understanding of why Twitter is valuable, and how to get started using Twitter.
SEOmoz is a fabulous voice in the search engine optimization (SEO) space; their blog is full of fantastic (understatement) insights and analysis of optimization/online marketing trends. Their posts about Twitter highlight the intersection of SEO and social media.
What are your go-to resources when it comes to Twitter?