Social media is definitely a force to be reckoned with.  Millions of people are using LinkedIn, Facebook, YouTube; sites like Twitter are experiencing astounding growth rates.

Not only are people using social media a lot, but they’re starting to expect others (especially companies) to start using or already be using Facebook, Twitter, Flickr and other social media sites.

How many people use social media?

  • 60% to 75% of Americans use some form of social technology
  • 2/3 of the global Internet population visit social media sites
  • Visiting social networking sites is the 4th most popular online activity – it’s more popular than checking personal email!

“Cone Finds that Americans Expect Companies to Have a Presence in Social Media”
“What the [Expletive] Is Social Media: One Year Later”

Facebook Statistics

  • Facebook has 300 million+ active users
  • More than 5 billion minutes spent on Facebook every day, worldwide
  • 40.2% of Facebook users are 35+ years old

“Statistics”
“Facebook Demographics and Statistics: 55+ Grows 25% in One Month”

Twitter Statistics

  • Over the course of 1 year (February 2008-February 2009), Twitter grew by 1,382%
  • 35 – 49 year olds make up the largest user group on Twitter
  • The average number of Tweets per day is 3 million

“Twitter Now Growing at a Staggering 1,382 Percent”
“What the [Expletive] Is Social Media: One Year Later”
“SMX Sydney: Twitter Tips and Etiquette”

Other Interesting Numbers

  • LinkedIn boasts 45 million users
  • Over 3.5 billion photos are archived on Flickr (as of June 2009)
  • It would take 412.3 years to watch every single video uploaded on YouTube

“About Us”
“What the [Expletive] Is Social Media: One Year Later”

New Media and Business

A study by Cone showed that

  • 60% of Americans utilize social media

Of that 60%

  • 93% believe a company should have a presence on social media sites
  • 85% say a company should not only be present, but interact with its customers using social media

“Cone Finds that Americans Expect Companies to Have a Presence in Social Media”

Shannon
New Media & SEO Specialist, Copywriter
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