Key Web Blog

If you’re ever craving the latest news here at Key Web Concepts, you’ve come to the right place. We’ll give you the low-down on new search engine algorithms, social media updates, web design trends & internet marketing tips. We’ll even introduce you to the office newbies. From general musings about our industry to hot topics within the office, our blog provides insight to the way we think, how we work & what’s on the horizon.

child little girl sitting by the window with a teddy bear and looking at the winter forest

Storytelling: Brought to You by Mercedes-Benz and Comcast

We’re a generation of binge-watchers. Regular cable can’t keep up, so we stream docu-series or we squirrel away entire TV sitcom seasons in our DVR (who says Millennials don’t appreciate delayed gratification?). This habit also refutes our reputation for having the attention span of a flea, so what gives? Why do we dedicate hours of…

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Group of Multiethnic Designers Brainstorming

Conducting a Successful Brainstorm

As a chatty, opinionated copywriter who also happens to be fairly creative and who thrives on learning new things, “Brainstorm!” is my favorite thing to see blocked off in Google calendar.  It’s never even written like that, with the capitalization and the exclamation mark; that’s just how my emotions see it. Finally, I think, time…

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Meeting of young business people in a modern office - Start up company, workers brainstorming

How To Prepare for a Consultation

Embarking on the process of creating your website is exciting stuff, but it can also be frustrating if you aren’t prepared for your consultation. Knowing these 4 things before you visit our office will make for not only a more productive consultation, but also a smoother design process.  Know Who You Are Be sure you…

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Coworking process. Photo young business crew working with new startup project. Notebook on wood table.  Woman showing screen laptop, man holding smartphone. Blurred background, film effect.

“Users Don’t Scroll” and Other Web Design Myths

In an effort to save our web designers (and all web designers!) extra headaches and frustration, I set out this week to debunk some of the most common web design myths that float around in the heads of non-designing peasants like me. Though I’ve done my research (polled the designers), I’ve linked supporting articles for…

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local web design company richmond va

5 Reasons You Should Work with a Local Web Design Company: A Cautionary Tale

The blog posts we write tend to be inspired by the weekly office goings-on: concerns that resurface again and again, exciting news (redesign, anyone?!), occasionally new team members, and quite often, real client stories that we just can’t shake.   Last week we met with a client who had been scammed by a web design…

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Data servers while working. LED lights are flashing. Can represent cloud computing, information storage, etc. or can be the perfect technology background

Behind the Scenes: Choosing a Web Hosting Company

It ain’t all SEO sunshine and Pantone rainbows over here at KWC. (It is all kitten GIFs and party parrot Slackmojis, though.) Sometimes we have to talk about the less glamorous, but even more essential, aspects of web design—specifically the behind-the-scenes show-running that is web hosting. See Emerge’s most recent post for a more thorough…

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Crafting Content that Speaks for Your Business

If I were to ask you about your new website, you would probably tell me about the fresh layout, user-friendly navigation, and vivid photos. Because I’m a copywriter, I’d say “Neat! But what about your content?” And I can all but guarantee you’d assure me that your SEO/meta tags/Google Analytics are under control—which is great,…

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