Embarking on the process of creating your website is exciting stuff, but it can also be frustrating if you aren’t prepared for your consultation. Knowing these 4 things before you visit our office will make for not only a more productive consultation, but also a smoother design process.
Know Who You Are
Be sure you can define your business in one simple sentence. Know exactly what service you provide, to whom, and how. This step is fairly easy for established businesses looking for a redesign, but if you’re just starting out, this is a challenge to consider before taking any further steps toward developing your business. If you can’t tell us what you provide and the audience you’d like to target, we won’t know the best way to set up your website, the technical tools you’ll need, or the overall tone you’ll want to invoke.
Know What You Want
You may think that giving your web designer free license by saying something like “I trust you! Do what you want!” makes you low maintenance, but the opposite is true. Web designers know a lot about homepage design trends, color theory, and usability, but they can’t see inside your head. Identifying several websites that you like, along with the reasons why you like them, and having those URLs on hand is a great place to begin a discussion with your designer. Just as important is knowing styles and colors you want to stay away from.
Know What We Do
As web and graphic designers, we work with companies in a wide variety of industries. We’ve built websites and created logos for churches, pest control services, schools, trucking companies, outdoor adventure seekers—the list goes on and on. We’re not bound by any one creative type or style, but we can be bound by moral obligations and technical limitations. We won’t build websites that are rip-offs of other sites or that demonstrate a lack of responsible web etiquette. To get a feel for the types of sites that we do build, visit our portfolio before your consultation.
Know What’s Practical
A fully custom website can be pricey, but it’s necessary if your needs include integrating a database, utilizing ecommerce platforms, or interacting with or manipulating forms. Investing in a website that supports your business up front will provide not only excellent marketing, but also usability that translates to stellar customer satisfaction. If your needs for your site are strictly informational or fairly simple and straightforward, our subsidiary, Emerge, can provide you with a theme customization at a lower price point.
We can’t wait to meet with you! Hearing your ideas and brainstorming ways to provide you with the web support you need is one of our favorite parts of this job. Give us a call or submit a request to get your consultation on our calendar—we fill up fast around the holidays!