Content creation can be a real beast. You sit down and think, “what best describes my company and its services?” and draw a blank. You should know exactly what to say, but sometimes it doesn’t come out right and you continue staring at your blinking cursor that loves to mock you.
This type of anxiety hits the best of us, myself certainly included. There are many days when I knew the words should flow like water per usual, but writing them feels more like trying to get the last bit of honey out of the plastic bear.
Fight back against the cursor and learn about how being mindful of the inner workings of your brain and your environment can reduce or eliminate that content anxiety.
Mindfulness is something I suggest you practice outside of your writing world. Knock on your inner self’s door and check up on it; maybe it’s not doing as well as you thought. If this is the case, sit down and think about how you can help it. Maybe you need more time out of the office, like taking a stroll on your lunch break. Or maybe it doesn’t feel challenged enough, and more stimulation from other activities is all it needs to reach its full potential. Whatever the case may be, a self-diagnosis as to why you can’t snap out of your writer’s block may be the key to actually getting out of that funk.
I credit one of my favorite blogs, Copyblogger, for this next phrase: “Practice makes subconscious.” Yeah, yeah, there’s practice makes perfect, but where’s the fun and growth in perfectionism? Doing something repetitively, like writing, will make it really settle into its cozy spot in your brain. The more comfy it gets in there, the easier it will be to access it. Continuously decorate this space with daily or weekly blog posts. Commit to spending fifteen minutes a day to write on a single subject without going off on a tangent. When you have an assignment, you can reach back in there and tap your writer’s subconscious on the shoulder and say it’s go time.
Alright, so now you’re staring at the blinking cursor, sub-conscience fired-up and running, and you hear your phone buzz next to you. Its a notification from your favorite social media platform and you suddenly have an urge to pick it up and see what hilarious meme your friend just shared with you. I’m no expert on the psychology of distraction, but I am a millennial who grew up in the digitally social age. Distractions like this can be both detrimental and helpful to your copywriting process. The former is obvious: some distractions completely disrupt your train of thought and there’s no going back; it’s like when you walk into a room and forget why you’re there. But other distractions can foster creativity and inspiration, such as scrolling through your Facebook feed and stumbling upon this post when your writer’s block is incredibly real. Like beauty is in the eye of the beholder, distractions are also defined by the distracted.
With all of that being said, hone in on your habits and make them work for you, whatever they may be. After awhile that cursor will seem less like a nagging mother and more like a motivational best friend. Think of it as a helping hand, a visual nudge to get your workflow going.