Major technological advancements have made their debut in 2016, taking search engine optimization (SEO) social media marketing to a whole new level. Due to the drastic increase of web searches over the past year, marketers find themselves heavily dependent on quality content and keywords to secure top search engine rankings. Here are seven popular SEO trends you can use to keep your website ahead of competitors:
Smartphones are the new norm of this generation. With the internet at our fingertips, searching the web via smartphone, tablet or iPad is faster and more convenient. Jayson Demers, contributor of Forbes.com stated that mobile searches have surpassed desktop searches for the very first time this year. A mobile-friendly website is extremely beneficial for consumers who, according to Seonick.com, mainly use smartphones to shop.
From Youtube to Facebook Live, web videos have become just as important as written content. Videos have the ability to keep an audience engaged, and Google is fully aware. Web surfers can now expect to see blended results in their searches, including videos. The increase in video apps (Periscope, Snapchat, Instagram video, etc.) has raised expectations of users, making the use of videos on websites highly recommended and improve ranking in search engine results.
Social Media Content
With live news feeds and millions of daily users and viewers, social media platforms, such as Facebook and Twitter, have made their way into search engine result pages (SERPs). According to Seonick.net, marketers have already jumped on the bandwagon of using social media content to boost their SEO. Forbes.com mentioned that Google already has deals in place with Facebook and Twitter.
Digital voice-responsive assistants, such as Siri, have become extremely useful, where mobile users find it more convenient and safer, especially while multitasking or driving, to verbalize their search queries. Where verbalized searches create long-tailed, or complex, keywords, Seonick.com explains that many businesses, such as Domino’s Pizza, have begun including speech-recognition software on their websites.
Apps have taken over by storm, and businesses are noticing. Mobile users, especially those of the younger generation, are finding it faster and easier to use a website’s app, rather than hopping on the internet. Forbes.com suggests for businesses that have yet to create an app, now is the time.
According to Seonick.com, people look for websites that provide multiple forms of information in one place. A combination of videos, content, images, etc. appeal to a wide range of viewers/users, thus increasing traffic and time spent on a website.
A company’s chances of showing up in SERPs increase when search engines, such as Google, know its whereabouts. Specific keywords regarding the location of a business help narrow down a target audience, making it easier for web surfers to find service in their area of choice. Forbes.com predicts local search becoming even more specific as the year advances, where search results begin ranking according to neighborhoods and street corners of the user.
SEO is steadily evolving. With the rise of mobile users, desktop searches are slowly but surely becoming a thing of the past. When creating and/or revamping your company’s website, ask yourself these key questions:
- Does my website appeal to both mobile and desktop users?
- What type of content (images, videos, social media, etc.) is useful and productive for attracting and maintaining my target audience?
- What technological advancements (voice search, mobile app, etc.) are beneficial for increasing dependability of our website?
It’s important that your company maintains communication with an SEO consultant in order to stay on top of new trends and ahead of competing businesses. Key Web Concepts has a team of SEO specialists dedicated to doing just that.