With more than 750 million active users, and people spending over 700 billion minutes per month on the site, Facebook is no longer something businesses can balk at. It is a tool that you can, and probably should, add to your online marketing arsenal.
But where do you get started? How can a business use social media? What are the benefits? What are the best practices?
With the recent launch of Facebook For Business, I decided to round up some of my top picks for tips, tricks and advice for using Facebook for your business.
1. Facebook For Business
Straight from the horse’s mouth – a great place to start to get insight into using Facebook to market your business. The Facebook For Business center compiles a bunch of great information from setting up a Facebook Page or creating a Facebook ad campaign to using the Facebook platform to add a social layer to your website.
Mashable is a force to be reckoned with when it comes to social news coverage. Looking for up to the minute updates, as well as a great store of articles covering the basics? Check out Mashable’s Facebook Guide Book.
HubSpot is a big name in internet marketing research. Their Facebook For Business Marketing Hub has everything you need to know (and more) about creating your Facebook presence–and taking it to the next level.
4. All Facebook
AllFacebook.com is an “unofficial Facebook resource” with posts covering a wide range of topics, including how-to’s, updates about Facebook scams and analyses of the most popular Pages and apps.
5. Inside Facebook
Inside Facebook professes to “tracking Facebook and the Facebook platform for developers and marketers.” They have a robust article archive brimming with insights, data and advice.
6. Social Fresh
Social Fresh takes a fresh look at using social media for business. Check out their various articles about using Facebook for your business; they also have their own list of Facebook marketing and training resources.
7. Social Media Examiner
Social Media Examiner is your guide to the social media “jungle,” offering up how to advice, reviews, case studies, videos, interviews and other resources to help your business make the most of Facebook.
8. Kiss Metrics
Kiss Metrics is all about analytics. The Kiss Metrics blog is a hotbed of data, and there are some great Facebook resources here. Take a look at their beginner’s guide to Facebook marketing, or check out this sweet infographic about the science of social timing.
What resources do you use to stay on top of your Facebook game?